igniteHEALTH
Ignite Health Wins 20 World Wide Web Health Awards

Irvine, California, March 23, 2005 — Ignite Health, ranked one of the Top 50 Healthcare Ad Agencies for 2004 by Med Ad News, recently won an unmatched 20 awards in the Fall/Winter 2004 World Wide Web Health Awards (www.HealthAwards.com), a program that recognizes the best health-related Web sites for consumers and professionals. The 20 awards went to 10 different Web sites produced by Ignite Health for eight clients. Ignite won two Gold, two Silver, four Bronze and 10 Merit Awards. Ignite also won two Special Awards for "Best Graphic Design" and "Most Innovative" Web site.

The award-winning sites are listed below, by client:

Berlex
Leukine.com

Corus Pharma
AIR-CF.com

Edwards Lifesciences
LifeIsNow.com

Genetic Alliance
GeneticAlliance.org

Ignite Health
moving.ignitehealth.com (Best Graphic Design award)
www.simhealth.com (Most Innovative Web site award)
holidays.ignitehealth.com

Telik
Assist-2trial.com

"It is gratifying that so many Web sites, developed for such a diverse range of clients, were recognized at the Health Awards," said Fabio Gratton, Principal and Director of Interactive Services at Ignite. "These results are a testament to the creativity and intelligence of the entire Ignite team — and to the readiness of our clients to embrace new online communications strategies."

Especially meaningful are the Special Awards Ignite received for two of its own Web sites. "The sites that we develop to market our own services enable us to test fresh approaches before implementing them with our clients," said Gratton. "The Special Awards validate these innovative strategies and encourage us to push the envelope further."

One of those special awards, "Most Innovative" Web site, went to SimHEALTH.com, the Web site for Ignite Health's interactive learning division, which designs and develops educational games for patients, educators and healthcare professionals. Coincidentally, SimHEALTH's pioneering project, Pump Expeditions, won the "Most Innovative" and "Most Interactive" awards in the Spring 2004 Health Awards. Pump Expeditions (www.PumpExpeditions.com) is an interactive game for people living with Type 1 diabetes and their families.


About Ignite Health
Ignite Health is a new breed of advertising agency with a fresh approach to healthcare marketing and communications. By integrating traditional and electronic communications, Ignite Health assists clients in meeting strategic objectives with unparalleled effectiveness and efficiency. By complementing highly focused print strategies with a range of tailored Web strategies — from online advertising and patient education to custom-engineered games and simulations - Ignite Health can support all of a client's advertising needs. Founded in 2001, Ignite has tripled its revenues over a four-year period and today employs more than 70 full-time staff. Currently ranked among the top 20 independent health care advertising agencies in the US, it has won more than 80 industry awards. Clients include: Amylin Pharmaceuticals, Bausch & Lomb, Berlex, Cephalon, Corus Pharma, Eli Lilly and Co., Eyeonics, Genetic Alliance, Genomic Health, Gilead Sciences, Gilead/BMS, Merck Publishing, Novacea, Roche/Trimeris, Refractec, and Telik.

Ignite Health is located at 8955 Research Drive, Irvine, CA 92618. To contact the agency, call Tim Riley at 949-861-3200 or email him at triley@ignitehealth.com.

To learn more about Ignite Health, visit www.ignitehealth.com.