Irvine, California, February 15, 2006 — PlanetOut Inc. (Nasdaq: LGBT), the leading global media and entertainment company exclusively offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender (LGBT) community, today announced the recipients of the PlanetOut Inc. Advertising Awards.
Selected by PlanetOut, the winning companies demonstrated excellence in advertising in gay and lesbian digital media.. The winners span major industry categories and were chosen based on a combination of factors including innovation, creativity, customer response, and overall campaign performance.
"The gay market has matured to a point where reaching a general-purpose gay and lesbian audience is no longer good enough for national advertisers," said Mark Elderkin, president, PlanetOut Inc. "Recognizing the diversity of the market, many of our award-winning advertisers are using gender, age and behavioral targeting to maximize campaign efficiencies."
"Wells Fargo, with the help of our agency, Osmosis Medialab, developed an online campaign that helped reinforce our brand among the LGBT community," said Mark Ng, GLBT segment manager, Wells Fargo & Company. "We're proud to be among the companies recognized by PlanetOut for our efforts."
Bryan Saltzburg, vice president leisure businesses, Travelocity, said, "Building and marketing an innovative product in the LGBT community across the PlanetOut networks continues to be a priority for us. Winning this award is not only a tremendous honor for Travelocity, but also a motivator for our team to further build upon the momentum that we've created in the LGBT community."
About Ignite Health
Ignite Health is a new breed of advertising agency with a fresh approach to healthcare marketing and communications. By integrating traditional and electronic communications, Ignite Health assists clients in meeting strategic objectives with unparalleled effectiveness and efficiency. By complementing highly focused print strategies with a range of tailored Web strategies — from online advertising and patient education to custom-engineered games and simulations - Ignite Health can support all of a client's advertising needs. Founded in 2001, Ignite has tripled its revenues over a four-year period and today employs more than 70 full-time staff. Currently ranked among the top 20 independent health care advertising agencies in the US, it has won more than 80 industry awards. Clients include: Amylin Pharmaceuticals, Bausch & Lomb, Berlex, Cephalon, Corus Pharma, Eli Lilly and Co., Eyeonics, Genetic Alliance, Genomic Health, Gilead Sciences, Gilead/BMS, Merck Publishing, Novacea, Roche/Trimeris, Refractec, and Telik.
Ignite Health is located at 8955 Research Drive, Irvine, CA 92618. To contact the agency, call Tim Riley at 949-861-3200 or email him at triley@ignitehealth.com.
To learn more about Ignite Health, visit www.ignitehealth.com.