Health Care Marketing Specialist to Oversee Product Positioning and Strategic Planning
Irvine, California, February 16, 2006 — Ho, who brings more than 12 years of public relations and marketing experience in the area of infectious diseases, will provide strategic guidance to client marketing groups on brand positioning and tactical planning. He will also serve as a bridge between clients' clinical programs and the agency's account and creative teams, ensuring accurate and effective communications with regard to scientific data.
"Sidney's strategic marketing expertise and in-depth clinical knowledge, especially in the area of HIV/AIDS, make him a valuable addition to Ignite Health," said Herr. "His ability to translate complex scientific data into practical, easily understood information will be vital to our ongoing mission of reaching patients and other healthcare decision-makers."
Ho joins Ignite following a seven-year stint at ViroLogic, Inc. (now Monogram Biosciences), a South San Francisco-based biotechnology company specializing in diagnostic testing for HIV and hepatitis, where he rose to director of communications. In addition to helping launch four products, he managed all medical education and community relations programs.
Prior to that, he spent five-and-a-half years, most recently as administrative director, at the Aaron Diamond AIDS Research Center in New York City, the world's largest private AIDS research institute. At the Diamond Center, where he began his career in healthcare, he directed all public and community relations efforts, coordinated research grant programs and managed human resources.
A graduate of the University of California at Los Angeles, Ho received a BA in economics in 1990. He resides in Irvine, CA.
About Ignite Health
Ignite Health is a new breed of advertising agency with a fresh approach to healthcare marketing and communications. By integrating traditional and electronic communications, Ignite Health assists clients in meeting strategic objectives with unparalleled effectiveness and efficiency. By complementing highly focused print strategies with a range of tailored Web strategies — from online advertising and patient education to custom-engineered games and simulations - Ignite Health can support all of a client's advertising needs. Founded in 2001, Ignite has tripled its revenues over a four-year period and today employs more than 70 full-time staff. Currently ranked among the top 20 independent health care advertising agencies in the US, it has won more than 80 industry awards. Clients include: Amylin Pharmaceuticals, Bausch & Lomb, Berlex, Cephalon, Corus Pharma, Eli Lilly and Co., Eyeonics, Genetic Alliance, Genomic Health, Gilead Sciences, Gilead/BMS, Merck Publishing, Novacea, Roche/Trimeris, Refractec, and Telik.
Ignite Health is located at 8955 Research Drive, Irvine, CA 92618. To contact the agency, call Tim Riley at 949-861-3200 or email him at triley@ignitehealth.com.
To learn more about Ignite Health, visit www.ignitehealth.com.