Irvine, California, May 2, 2006 — Ignite Health, the five year old independent healthcare marketing agency that has jumped into the ranks of the top 20 in the U.S., has been awarded the interactive marketing assignment for the oncology business at Cephalon, Inc., one of the world's fastest growing biopharmaceutical companies.
Jackie Herr, co-founder and CEO of Ignite, attributed the new business to the agency's online prowess, as well as to its principals' long track record in marketing therapies for cancer and other chronic diseases.
"From the day we opened our doors, we have focused on the importance of interactive communications as a way to reach — and involve — every part of the healthcare audience," she said, adding that the agency has demonstrated unparalleled success in brand development, clinical trial recruitment, education, advocacy, strategic planning and cross-audience communications.
Dan Relovsky, Marketing Director for Oncology at Cephalon, said, "We chose Ignite because of the agency's extensive experience with cancer treatments and ability to integrate professional and patient outreach through the Internet."
Ross Fetterolf, account supervisor, will lead the agency team, while Dan Relovsky will supervise the account for Cephalon.
Ignite, which has won more than 90 industry awards since its founding in 2001, has more than 60 full-time employees. The agency's revenues have tripled over the last four years. Clients include: Amylin, Bausch & Lomb, Berlex, Cephalon, Corus Pharma, Edwards Lifesciences, Eli Lilly and Co., Eyeonics, Genetic Alliance, Genomic Health, Gilead Sciences, Gilead/BMS, Merck Publishing, Novacea, Roche/Trimeris, Refractec and Telik.
Ignite Health is located at 8955 Research Drive, Irvine, CA 92618. Telephone: 949-861-3200.
E- mail: triley@ignitehealth.com. Website: www.ignitehealth.com.
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About Ignite Health
Ignite Health is a new breed of advertising agency with a fresh approach to healthcare marketing and communications. By integrating traditional and electronic communications, Ignite Health assists clients in meeting strategic objectives with unparalleled effectiveness and efficiency. By complementing highly focused print strategies with a range of tailored Web strategies — from online advertising and patient education to custom-engineered games and simulations - Ignite Health can support all of a client's advertising needs. Founded in 2001, Ignite has tripled its revenues over a four-year period and today employs more than 70 full-time staff. Currently ranked among the top 20 independent health care advertising agencies in the US, it has won more than 80 industry awards. Clients include: Amylin Pharmaceuticals, Bausch & Lomb, Berlex, Cephalon, Corus Pharma, Eli Lilly and Co., Eyeonics, Genetic Alliance, Genomic Health, Gilead Sciences, Gilead/BMS, Merck Publishing, Novacea, Roche/Trimeris, Refractec, and Telik.
Ignite Health is located at 8955 Research Drive, Irvine, CA 92618. To contact the agency, call Tim Riley at 949-861-3200 or email him at triley@ignitehealth.com.
To learn more about Ignite Health, visit www.ignitehealth.com.